The Fracture Memo
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The Post-Modern Way to Kill a Brand
Why do the world’s biggest brands destroy the myths that made them matter?
Sep 1
•
Peter
August 2025
The Mythic Break: Oasis Missed Opportunity
When Oasis walked back on stage, the screen didn’t show Manchester streets, grey skies, or the faces of the fans who made them.
Aug 25
•
Peter
July 2025
When the Signal Starts to Drift
Your startup’s still growing. But is it still solving what you set out to solve?
Jul 16
•
Peter
The Middle Is Being Remade
What brands miss when they speak to a middle class that no longer exists- and what’s quietly rising in its place.
Jul 2
•
Peter
June 2025
The Wine Ritual Broke
Why Wine Is Dying - and What It Could Still Become
Jun 23
•
Peter
Be Less Shit
The Part Of The Strategy No One Says Out Loud
Jun 23
•
Peter
They Still Say ‘Middle Class’ - But It Doesn’t Buy What It Used To
Had a good burger lately?
Jun 16
•
Peter
Immigration: The Old Equation Doesn’t Hold
Governments are still importing people to grow the economy. But AI and automation have broken the logic.
Jun 8
•
Peter
Narrative Liquidity Crisis: Why Trust Will Be the Next Reserve Asset
You start the day listening to Minnesota Public Radio.
Jun 6
•
Peter
Welcome to The Fracture Memo
A dispatch for those who read the drift.
Jun 4
•
Peter
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